Migrate without losing a single URL.
Whether you're changing domain, moving host, or rebuilding with a new URL structure, track the pre- and post-migration tasks so nothing, and no ranking, slips through the cracks.
Every migration starts by crawling the current site — run a free audit to capture the baseline.
Three kinds of migration, one checklist
They all share the same backbone — crawl the site before making changes, then verify the new one against it. What changes is what “verified” means, so each gets its own set of pre- and post-migration checks.
Domain change
Moving from old-domain.com to new-domain.com. Every URL changes, so every old address must 301 to its new equivalent — not the homepage. The check: does each old URL redirect to a live page on the new domain, with no chains or wrong targets?
New URL structure
Same domain, but a redesign or CMS change reshuffles the paths — /blog/post becomes /articles/post. The check: every old path either still resolves or redirects to its new home, and nothing quietly 404s.
Host move
Same domain, same URLs, new server. Nothing should change — so the check is that it didn't: every URL still 200s, SSL is valid on the new host, and the rendered content matches the old site rather than a broken or half-configured copy.
The Migration Project Process
The workflow for a safe, rank-preserving migration.
Crawl the current site
Before you touch anything, run an audit on the existing site. That crawl captures the full URL list — every page, link, and asset that currently exists — and a content snapshot, as your migration baseline.
Run an audit on the existing site
Pick the migration type & prep
Tell the project whether you're changing domain, reshaping URLs, or moving host — it tailors the pre-migration checklist to match. Map old URLs to new, plan your redirects, note what must carry over, and tick the prep tasks off as you go.
Go live, then verify the new site
After launch, the post-migration check runs each old URL against the new site. For a domain or URL-structure change it confirms every old address 301s to the right new page — flagging anything that 404s, chains, or lands on the wrong target. For a host move it confirms the same URLs still 200, SSL is valid, and the content matches. "14 old URLs now 404" or "9 redirects point at the homepage, not the matching page" is the SEO you'd otherwise lose — caught before Google does.
Share a read-only link
Hand your client or teammate a private, password-free link to follow the migration. They see live progress; only you can edit. There's always a link back to the crawls the project was built from.
Pricing
Migration projects are free while in beta — convert your free Sample crawl into a migration project at no extra cost. Try it on your next move, and tell me what would make it more useful.
Pricing for the audit itself — the free Sample and the Per Project plan — is on the Pricing page.
🚚 What a migration project covers
Pre- and post-migration task tracking for all three migration types — domain change, URL-structure rebuild, and host move — built straight from a crawl of the current site. Add custom tasks, hide the ones that don’t apply, and share a read-only link so clients can follow the move. The before-and-after crawls stay linked, so the current URL inventory and the live site never drift apart.
It builds on the same engine and checklist workflow as a launch project, plus the piece a migration really needs: the redirect-mapping check — taking your current URL inventory and confirming each one now lands correctly on the new site, flagging anything that 404s or redirects to the wrong place.
Crawl the current site to get startedStart your migration with a free audit
Crawl the current site to capture its URL inventory — the baseline every migration is checked against. Drop in your URL and we’ll email you a Magic Link to the results.
No account. No password. No card.